Sky high fibre broadband pricing!

Just been surveying the price of VDSL2 fibre broadband service, from what I consider to be the four leading mass-market providers in the UK, as I'm looking to maximise the value for money. Current provider is Sky on their "40/10" product.

I have ignored the cost of call packages and any one-off joining discounts, and I have assumed that both voice & data services will both be switched to the new provider (giving free activation in all cases, except BT Infinity 1 Unlimited which is £30).

First of all, the annualised cost of an "80/20" product:

VDSL2 “80/20”	Sky	BT	PlusNet	TalkTalk
Line Rental	£184.80	£141.00	£131.88	£141.00
Broadband	£360.00	£312.00	£239.88	£222.00
TOTAL	£544.80	£453.00	£371.76	£363.00
	* No Upfront LR

And the annualised cost of a "40/10" product:

VDSL2 “40/10”	Sky	BT	PlusNet	TalkTalk
Line Rental	£184.80	£141.00	£131.88	£141.00
Broadband	£240.00	£276.00	£191.88	£162.00
TOTAL	£424.80	£417.00	£323.76	£303.00
	* No Upfront LR			* BB is “40/2”

In both cases, there's quite a big cost difference between my current provider and the cheapest mass-market provider.

If I wanted to stay on a "40/10" product, I would from £100 to £120 a year just by switching to another provider.

If I move up from the "40/10" product to the "80/20" product with Sky, it will cost me £120 a year more than it does now.

But if I switch to another provider's "80/20" product, it will save me at least £53 a year over the cost of my "40/10" product from Sky - and I will get higher throughput speed!

Sky high fibre broadband pricing!